Delivering Results SEO

If you don’t have an existing method for calculating your marketing ROI, you can use the basic Investopedia formula, (Gain from Investment – Cost of Investment) / Cost of Investment. Then, multiply the resulting number by 100 to get your ROI in terms of percentage.The reality is that SEO still matters in 2020, though many of the practices and methods have changed. For example, Google’s 2019 BERT update lit a fire under SEO professionals to focus more on optimizing content based on search intent rather than keywords.